Copywriter, Advertiser

FT: Avatar

 

Sharing moments with our subscribers.

Before Black and White there was Avatar: the ultimate FT reader.
They are independent, insightful and international— just like the FT.
From 2015 until 2017, the team and I brought Avatar to life through data-driven creative concepts
spanning current events, interactive experiences, and out of home.

Copy & Concepts

 

Digital Out of Home

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Localised video

 UK

UK

 APAC

APAC

 USA

USA

 

Dynamic Banners

A different message for each of our potential subscribers’ key readership moments.

 

Client: The Financial Times
Agency: Essence EMEA
Creative Team: Andrew Veasey, Sarah Hiraki, Roberto Vergati, Marc Hagan-Guirey