Copywriter, Advertiser

DAZN Rabana

 

Writing myself out of a job.

DAZN is for the fans. And fans love talking football.
Our challenge: teach an algorithm to speak their language.

When DAZN launched J League streaming in Japan,
they wanted a different way to get fans excited about upcoming matches:
potential upsets, winning streaks, and big rivalries.

The Natural Language Generator
aka Rabana merges live football data into templated sentence structures.

Copy & Concept

 
 
 Good bye to boring banners, hello to the singularity.

Good bye to boring banners, hello to the singularity.

 Oh, and it works in Japanese too.

Oh, and it works in Japanese too.

 

Client: DAZN
Agency: Essence EMEA
Creative Team: Andrew Veasey, Sarah Hiraki, Sandeep Ahluwalia, Roberto Vergati