Sharing moments with our subscribers.
Before Black and White there was Avatar: the ultimate FT reader.
They are independent, insightful and international— just like the FT.
From 2015 until 2017, the team and I brought Avatar to life through data-driven creative concepts
spanning current events, interactive experiences, and out of home.
Copy & Concepts
Digital Out of Home
A different message for each of our potential subscribers’ key readership moments.
Client: The Financial Times
Agency: Essence EMEA
Creative Team: Andrew Veasey, Sarah Hiraki, Roberto Vergati, Marc Hagan-Guirey