Copywriter, Advertiser

FT: Black and White

2016 was the year that changed the world.

From Syria to Trump. From Populism to fake news. From big business to Brexit.
The FT brings clarity to complexity,
with triple-checked facts, and trustworthy content.

Don't settle for Black and White.
For the full perspective, turn to the FT.

Copy & Concept

 
 
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 The campaign spanned digital display, out of home, print and video.
 
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Client: The Financial Times
Agency: Essence EMEA
Creative Team: Andrew Veasey, Sarah Hiraki, Roberto Vergati, Alex Grinton