DAZN: Rabana
Writing myself out of a job.
DAZN is for the fans. And fans love talking football.
Our challenge: teach an algorithm to speak their language.
When DAZN launched J League streaming in Japan,
they wanted a different way to get fans excited about upcoming matches:
potential upsets, winning streaks, and big rivalries.
The Natural Language Generator
aka Rabana merges live football data into templated sentence structures.
Copy & Concept
Good bye to boring banners, hello to the singularity.
Oh, and it works in Japanese too.
Client: DAZN
Agency: Essence EMEA
Creative Team: Andrew Veasey, Sarah Hiraki, Sandeep Ahluwalia, Roberto Vergati