Airbnb: Public Policy
Belong anywhere.
How does one of the world’s most innovative companies bring people across the world along for the ride?
They have a public policy team. The people who connect communities, make the case for the sharing economy,
and inspire the legislation that helps keep Airbnb running.
To celebrate all of their great work throughout the year, my team and I completed a complete content audit
and crafted bespoke website showcase of their greatest hits.
Content audit & copy
Highlights included a cartoon spokesperson for the city of Venice.
Showcasing reports on economic and cultural impact.
Demonstrating the value of localised content and initiatives.
Client: Airbnb
Agency: Essence EMEA
Creative Team: Andrew Veasey, Sarah Hiraki, Roberto Vergati, Glenn Famy