Plus, I have
a cool dog.

I’m a forward-thinking Creative Director with over a decade of experience in digital advertising and content creation, specialising in hyper-relevant, dynamic creative. I’m a passionate presenter and dedicated people-leader with a proven track record for driving growth.

I am currently Head of Creative for EMEA and APAC at Smartly, an AI-powered technology platform that transforms the advertising experience for our brands & their consumers.

I spent a year immersed in the world of fintech, leading copy and content for the B2B offering at Revolut.

During a 6 year stint at Essence, I created award-winning digital advertising concepts, wrote and designed for brands like Google, The Financial Times, and DAZN.

Away from my desk, I am a culture sponge, drawing inspiration from pop culture and academia. In my free time, I dissect trends and debunk pseudoscience on TikTok.

I’m the person to call if you have a digital campaign you just can’t crack – and you needed to get it done yesterday. Let’s get to it.