Thought Leadership

Ad Creative at Every Stage of the Funnel

Creative is critical for ad performance, but knowing the right type of creative to use how and when can be a challenge. When you take audience nuances such as age, location, and household income into account, it gets even trickier. What really moves the needle—discounts or sleek design? Humor or product features?
Join us for a live Tech-Talk Webinar, presented by Smartly. Sarah Hiraki, Head of Creative for EMEA & APAC at Smartly will share findings from new exclusive research of 9,500+ consumers across six countries to better understand what creative makes the right connection.

Top 5 Creative Trends for Your 2024 Marketing Strategy

In a rapidly changing world, marketers must adapt quickly and create deeper connections with customers at every stage of their shopping journeys. Yet, according to new research from Smartly.io, 78% of marketers lack the right tools to execute successful campaign strategies, and another 66% struggle to manage the growing number of channels and platforms. Link

Creator Commerce: Authenticity Meets Performance Rigor

Host: Sarah Hiraki, Smartly
Panelists: Adrienne Lahens, Global Head of Operations for TikTok Creator Marketing Solutions at TikTok; Jasmine Rayonia, Director of Growth Marketing Brooklinen
Link to full write up here.

Consolidating and scaling advertising workflows through Smartly

Building and Growing Podcast, hosted by Lucas Calleja

TikTok’s ForYou Summit UK

Participation in a Panel on how to drive business results at scale on TikTok.
Host: Kris Bogr, UK General Manager TikTok
Panelists: Sarah Hiraki, Head of Creative EMEA & APAC Smartly; Jamie Connolly Digital Marketing Lead, The Very group; Adi Mills, Performance Marketing Manager, Plum

Cannes x TikTok 2023: The Future of Creativity

How we create is changing, and this four-part session invites a series of special guests to share their insight on creativity’s role in shaping today, tomorrow and beyond.

Host: Melissa Yang, Global Head of Ecosystem Partnerships, TikTok