Transforming Creator Content at speed and scale

When it comes to short form video, advertisers are facing big barriers.
Only 6% of advertisers would say they get the best ‘return on ad spend’ (ROAS) from TikTok.
”Lack of talent” is cited by 36% of advertisers when asked about their biggest challenge to launching social creative.
And 20% say their biggest challenge is insufficient design resources to produce ads. (Social Advertising Trends: A 2022 Perspective, Smartly)

Immediately after Ad-Lib’s acquisition, I introduced a new strategic direction and workflow for brands wanting to accellerate vertical video creative.
Creator Connect is a unique product and services offering from Smartly.io designed to make creating, editing and activating creator-driven short form video simple and seamless.

Strategy, Concept and Creative Direction