Dynamic Creative helps Ralph Lauren conquer Google’s Performance Max

Ralph Lauren aimed to enhance its brand presence across channels by integrating Google’s Performance Max. However, due to Google’s creative features, they had to compromise some creative control. Leveraging Smartly, Ralph Lauren sought to expand creativity and innovation, successfully achieving these goals through their collaboration.

With Smartly now integrated into Google Ads, Ralph Lauren keeps engaging consumers across channels with captivating creatives, crafting 800 in just a week. This automation not only speeds up their market entry but also streamlines media setup, making Ralph Lauren’s approach snappier and more impactful. The result: +20% in performance, -10% in Cost Per Clicks.

“We really wanted to push the boundaries, both on the creative side, but also on the innovation side. We needed a partnership to help us make that happen and drive it forward. We found that partner with Smartly.io”

Ellie Elliot

Creative Design Lead, Ralph Lauren

Creative Team Lead