Foot Locker's Gen AI Initiative Results in a 28% Drop in CPA

Foot Locker’s goal was to create brand consistency across their ad creative to mimic what their website looked like at any point in time. They were excited about Gen AI's potential and were eager to test the technology across their vast product catalog.

Teaming up with Smartly as one of the first to try their Gen AI capabilities, Foot Locker enhanced their Dynamic Product Ads to match their website seamlessly. They produced over 10,000 refreshed product images with new scenes in a single click, ensuring brand consistency across their ad catalog and transforming product visuals across European markets. With the new creatives generated by AI, the results drove a 32% uplift in CTR while lowering their CPA costs by 28% tested against their original ads. 

Creative Team Lead